In Control

Avalon continues to turn out Friday nights in Hollywood

Friday nights at Avalon have been taken over by Control for quite some time, three years to be exact, and the weekly electronic extravaganza celebrated its anniversary Friday with not the biggest names, but ones that had electro fans ripe with excitement—Tommy Trash and Felguk. The Australian-born Trash shot to prominence with his single “The End” which found its way into sets by superstar DJs such as Tiesto and Laidback Luke. Trash has become a rising star and after not playing many gigs in the US, introduced himself well at Avalon. The hour and a half set was filled with plenty of his original favorites with recognizable radio hits mixed in (Gotye’s YouTube sensation “Somebody That I Used To Know” was a notable one).

Brazilians Felguk followed up Trash and kept the crowd around into the wee hours. The duo, which were voted number 87 in DJ Magazine’s Top 100 DJ poll, ensured the crowd stayed late playing “2nite” of Electronic Daisy Carnival fame along with their own take on hits from numerous top artists. One half of the duo, Felipe Lozinsky, got up close and personal with fans with multiple trips into the crowd from the stage.

With upcoming artists including Erick Morillo and Designer Drugs, Control at Avalon has established itself as one of the top electronic parties in Hollywood, pulling in plenty of top talent and giving music lovers the chance to see their favorites and party way past normal closing times.

First Look: Jason Wu for Target

The designer's super chic limited edition collection for Target hits the bullseye


Target is partnering with celebrated womenswear and accessories designer Jason Wu to introduce an affordable, limited-edition collection of women's apparel, handbags and scarves in February 2012.

"My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s," Wu says. "I've had an incredible experience partnering with Target, and I am looking forward to bringing these affordable designs to women across the country."

Ranging in price from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves, Jason Wu for Target will be available February 5 through March 6, 2012 at most Target stores and Target.com.

"Jason Wu has quickly established himself as one of the most influential designers of today," says Trish Adams, senior vice president of apparel and accessories for Target. "His talent for creating modern yet feminine designs translated beautifully into an affordable collection that our guests will covet the moment it's available."

Choice: PICI Enoteca

The latest from Chef Jason Harley brings New York Italian to Beverly Hills


With more than 20 years of culinary experience, celebrity chef and Brooklyn native Chef Jason Harley, known as "Chef J," has struck epicurean gold with his latest endeavor, PICI Enoteca. A classic Italian-style enoteca offering bold, flavorful yet simple cuisine, PICI brings a touch of NYC to Beverly Hills.

With an emphasis on fresh ingredients sourced daily, Chef J has created a menu of modern interpretations of Italian classics. Handcrafted pizzas, pastas, antipasti and insalate - many using house made ingredients - are highlights of the carefully curated menu. Some not-to-be-missed dishes include Artichoke Fritters with boursin cheese and herb aioli, Roasted Forest Mushroom pizza with truffle oil and crispy leeks, and Chef J's Cheesecake of the Day. Delizioso!

PICI is open Monday through Saturday, 11:30 a.m.-10 p.m., serving lunch and dinner.

212 S. Beverly Drive, Beverly Hills

310.274.7424 | http://pici.co/

$20,000 NYE

The London West Hollywood pulls out all the stops for the ultimate New Year's experience


Looking for the ultimate New Year's indulgence? The London West Hollywood is offering guests a once-in-a-lifetime $20,000 experience that includes a gourmet eight-course dinner for 12 at Gordon Ramsay complete with a magnum of Dom Perignon Rose '85 for the perfect midnight toast.

The $20,000 package will also include:
- Exclusive reception at the fire pit on the roof top of the London West Hollywood +Jeroboam Krug Collection '81
- 8 Course Dinner paired with the best bubbly including - Chateau Mouton Rotchild Pauillac '02
- Midnight Toast Dom Perignon Rose '85 Magnum
- 6 Guest rooms for your guests sleep over
- Breakfast the following morning
- Relax in a poolside cabana the day after

For more information, visit www.TheLondonWestHollywood.com.

What's New: Apt2B

With Apt2B, furnishing your home is as easy as ordering pizza

With the launch of Apt2B, savvy Los Angeles urban dwellers can now completely furnish their homes, from floor to ceiling, before even setting foot inside. Southern California's newest virtual furniture and home decor store allows young, stylish Angelenos to deck out their humble abodes with home furnishings on their wish lists, rather than having to settle for second-rate variations of those items.

Because the brand chooses to operate solely on a local level (and forgoes the unnecessary expenditure of leasing retail space and shipping nationally, and instead warehouses everything locally), it is able to provide its customers with a selection of more than 1,400 sleek home goods at a fraction of the market's average price point, and with quick shipping and installation.
Customers are also able to enjoy a fun and unique shopping experience, due to the brand's devotion to selling a lifestyle, rather than just products. It offers an index of citywide tips for Angeleno urban dwellers, sharing the hottest bars, restaurants and events, as well as a section for gift ideas for "him" and "her." The brand's instant appeal has also become synonymous with its cheeky flash sales, in which it frequently pairs out-of-the-box promotional sales with pop culture events, such as the Emmy Awards. It also holds Happy Hour Fridays and Deals of the Day, offering items at even lower prices for a short period of time.

The brand also personifies its shopping experience via blog posts from characters such as "The Guy in 2A" and "The Girls in 2C," each of whom daily offer advice and tips from decorating your home to living in Los Angeles. And Apt2B allows customers to purchase customizable room packages, allowing them to completely furnish their rooms, from soup to nuts, with a couple clicks of the mouse.

Founder Mat Herman sums it up: "We've basically gone ahead and made outfitting your apartment as easy as ordering a pizza."

www.apt2b.com

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