First Look: Jason Wu for Target

The designer's super chic limited edition collection for Target hits the bullseye


Target is partnering with celebrated womenswear and accessories designer Jason Wu to introduce an affordable, limited-edition collection of women's apparel, handbags and scarves in February 2012.

"My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s," Wu says. "I've had an incredible experience partnering with Target, and I am looking forward to bringing these affordable designs to women across the country."

Ranging in price from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves, Jason Wu for Target will be available February 5 through March 6, 2012 at most Target stores and Target.com.

"Jason Wu has quickly established himself as one of the most influential designers of today," says Trish Adams, senior vice president of apparel and accessories for Target. "His talent for creating modern yet feminine designs translated beautifully into an affordable collection that our guests will covet the moment it's available."

Choice: PICI Enoteca

The latest from Chef Jason Harley brings New York Italian to Beverly Hills


With more than 20 years of culinary experience, celebrity chef and Brooklyn native Chef Jason Harley, known as "Chef J," has struck epicurean gold with his latest endeavor, PICI Enoteca. A classic Italian-style enoteca offering bold, flavorful yet simple cuisine, PICI brings a touch of NYC to Beverly Hills.

With an emphasis on fresh ingredients sourced daily, Chef J has created a menu of modern interpretations of Italian classics. Handcrafted pizzas, pastas, antipasti and insalate - many using house made ingredients - are highlights of the carefully curated menu. Some not-to-be-missed dishes include Artichoke Fritters with boursin cheese and herb aioli, Roasted Forest Mushroom pizza with truffle oil and crispy leeks, and Chef J's Cheesecake of the Day. Delizioso!

PICI is open Monday through Saturday, 11:30 a.m.-10 p.m., serving lunch and dinner.

212 S. Beverly Drive, Beverly Hills

310.274.7424 | http://pici.co/

What's New: Espionage

A new one-stop-shop for the curious shopper

Espionage, a new boutique in Los Angeles, is a destination where beauty and whimsy welcome the unexpected. Its eclectic mix of consignment couture and unique gifts give everyone a reason to shop. On the couture side you will find great pieces - everything from dresses to handbags to shoes - by Chanel, Yves Saint Laurent, Gucci and Giorgio Armani. Some of the other brands that will intrigue you are Kai, Tokyo Milk, Voluspa and Aquiesse. Mixed in with these great finds are also one-of-a-kind vintage pieces. Espionage is the one stop shop for the curious and occasionally deviant shopper.

7456 Beverly Blvd., Los Angeles | www.soespionage.com

Fashion to the Rescue

The Coco Collection raises money for local animal shelters

Celebrity designer Courtney Cachet and OC-based Hendrick Boards have launched the Coco Collection, a line of apparel and skateboards inspired by Cachet's rescue German Shepherd, Coco, who recently passed away. The new collection will benefit local animal shelters and rescue programs across the nation with each and every purchase. This marks the first time that Hendrick Boards has created a partnership with a designer.

Coco's memory is alive and well with the Coco Collection, where every product gives back to animal shelters and rescues throughout the nation, helping rescues like Coco find loving homes. Purchases of the men's and women's Coco Tee sparks a donation of $6 to local animal shelters; the Coco Long Sleeve triggers a donation of $10; and $15 is donated with purchases of the Coco Skateboard.

The donations made from purchases of the Coco Collection are given to animal nonprofits everywhere, with 75 percent benefiting local animal charities (based upon shipping address) and 25 percent benefiting national nonprofit initiatives.

www.hendrickboards.com/shop/collections/coco-collection

The Drink: Fireman's Brew

Extinguish your thirst with Fireman's Brew, now at your local Ralphs

Starting December 15, Fireman's Brew handcrafted ales and lagers will be available for purchase at your neighborhood Ralphs, spanning from San Luis Obispo to San Diego. The leading southern California grocery store chain will carry what the Los Angeles Times has deemed "no hobby beer, it's very slickly made indeed."

Through the agreement, Ralphs will stock the following brews from the award-winning brand: Fireman's Brew Brunette 12-ounce Bottle Six-Pack; Fireman's Brew Extinguisher 12-Pack Sampler, including four 12-ounce bottles each of Fireman's Brew signature beers; Fireman's Brew Blonde, a Pilsner-style Lager; Fireman's Brew Redhead, an Amber Ale; and Fireman's Brew Brunette, a German style Doublebock.

"We're excited that consumers will be able to easily purchase Fireman's Brew at Ralphs in time for the holidays," says Rob Nowaczyk, Founder and Chairman of Fireman's Brew. "They've been an incredible partner to work with, and it's great to know that both new customers and our loyal supporters can now buy our beers locally."

With craft beer sales across the United States on the rise (15.2 percent increase in volume during the first half of 2011), major chain grocers such as Ralphs are looking to grow their selections of locally brewed, craft brands to expand their selection in this category.

Fireman's Brew is a locally produced craft beer with a charitable mission. Conceived by two Los Angeles-based Firefighters. After extinguishing a brushfire, Fireman's Brew grew out of their vision to create a line of premium handcrafted ales and lagers designed to quench their thirsts after an exhausting day on the firelines. Their goal was to not only make great beer, but to also give back to the firefighter community by donating a portion of company proceeds to the National Fallen Firefighters Foundation, the nation's leading non-profit organization dedicated to honoring fallen firefighters and assisting their families and coworkers.

Fireman's Brew collection of micro-brews offer a diverse menu of flavors, aromas and textures in three distinct varieties with Fireman's Brew Blonde, Fireman's Brew Brunette, and Fireman's Brew Redhead. Each beer is brewed using only the finest of all-natural ingredients to deliver bold, full-flavored, traditional taste and easy drinking refreshment.

www.firemansbrew.com
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