944

944.com is the only web destination and social rewards-based site reaching today's technologically savvy consumer.

When targeting today’s 21- to 38-year-old trendsetting consumer, 944.com keeps one step ahead by catering to the needs of the technologically savvy generation. As the digital movement continues to reshape the media industry, 944 leads the way with an interactive Web site that not only lets you view the magazine, but makes you a part of it.

Since its launch in 2001 and a recent multimillion dollar re-launch in 2007, 944.com has become one of the most successful "must go to" destination sites on the Web. With concise and dynamic fashion, entertainment, lifestyle and event information reaching more than 250,000 unique consumers each month through more than 20 million page views, our Web site expands 944’s reach beyond its current magazine markets and further reaches consumers nationwide. Thanks to our policy of posting nearly our entire magazine online, 944 readers can access their favorite articles and features. In fact, 944.com offers a variety of special features exclusive to the Web site, including full-length, unedited interviews with celebs featured in 944 and too-hot-for-print shots of their favorite stars. Fans can also check out the event photo pages almost in real time, weeks before they are printed in the magazine, to see if their picture was published and even find exclusive photos and videos not printed in the magazine. Plus, site visitors get access to a calendar of upcoming 944 V.I.P.-only events, archived magazine issues and a drop-down menu of past articles. Our separate local sites allow visitors to get the most out of 944.com and hit the select market or markets that most apply to your product. We have a variety of Web options and packages available to suit your needs. At 3 million hits per month, 944.com is the most effective way to market your product to the 21- to 38-year-old demographic.

Why 944.com?

• Expands audience reach
• Preferred media choice for learning about select products and services
• Vehicle for customer interaction
• Real-time 24/7 connection to customers
• Creative and unique way to promote brand awareness
• 944.com increases your brand recognition, drives traffic, reaches sub-targeted audiences and provides quality lead generation
• 944.com has a high quality, engaged audience.

944.com Background

• Launched in 2001 with concise and dynamic fashion, entertainment, lifestyle and event information.
• Recently invested millions of dollars re-launching the Web site.
• Reaches more than 3,000,000 consumers per month.
• Reaches consumers nationwide.

Psychographics of 944.com

• 74% wear designer labels
• 78% of females purchase a new handbag each season
• 68% drive a foreign car
• 63% are single
• 60% dine out 10 times or more per month
• 71% order drinks by brand name
• 84% are credit card users
• 85% thrive on physical activity
• 50% attend sports events

TV vs. the Internet

• A February 2007 study conducted by Accenture and UCLA’s business school found that less and less people are watching TV at night and spending more time online. By 2010, 48% of consumers will obtain their media online — be it streaming television shows or movies, reading e-magazines and newspapers, or listening to music.

Online Shopping

• 63% of men and 48% of women use 944.com as their primary source of lifestyle, entertainment and shopping information.

Bars/Clubs

• 81% of 944.com members entertain at clubs and bars more than four times per month.
• 42.6% dine out 1 – 2 times per week
• 41.9% dine out 3 – 4 times per week

Travel

• 59% of consumers travel three to four times each year.
• Of those, 33% plan their travel online.

944.com Members Who Have Traveled to Las Vegas, Los Angeles, Miami, New York or Phoenix in the Past Six Months

• 6% none
• 41% 1-3 times
• 27% 4-6 times
• 26% 7+ times

Annual Income

• Average annual income $87,268

Shopping

• 66% of visitors purchased an item as a result of seeing it in 944.

But it’s not about the stats. It’s about the type of people we reach. Our readers are trendsetters who live life just ahead of the curve and don’t look back along the way. That’s why we are the go-to publication for products marketing to the image-conscious individual with a high-disposable income between the ages of 21 and 38. What our reader wants, our reader gets ...