It’s a question that has troubled regular guys since the dawn of time, or at least since the invention of tattoos: What is it about “bad boys” that women find so irresistible? Why do beautiful girls dismiss the “nice guys” who are willing to pledge their hearts and wallets, and instead plunge into high drama with arrogant players?

From Frank Sinatra to 50 Cent, the list of bad boy celebrities — and the trail of broken hearts they’ve left in their wake — is endless. High-profile women are no more immune to their allure than regular people. Kate Moss couldn’t shake her addiction to junkie rocker Pete Doherty, and Pamela Anderson has a throng of tempestuous marriages to bad boy figure heads. A lot of women will tell you they found Tony Soprano incredibly sexy. Never mind the fact that he was a (middle-aged, fat) murderous sociopath.

This phenomenon is on full display in Las Vegas. Nightclubs are crawling with buffed, polished bad boys surrounded by fawning women. The attraction, if you ask me, must be rooted in the female DNA. Do women subconsciously seek a man who has the ability to protect her and their offspring?

In this day and age, one doesn’t need the physical strength to fend off barbarian hordes. It’s their emotional strength that women are drawn toward. These men play by their own rules and have unstoppable self-confidence, which means they’ve got survival tools that the sensitive metrosexuals lack.

Of course, another part of the attraction is that women want what they can’t have. Nice guys bend over backwards to avoid drama; bad boys give women all the drama they can handle. The emotional rollercoaster of dating a bad boy, who’s always got other hotties on speed dial, becomes addicting — and creates space in a relationship, preventing commitment.  

If being an eager-to-please wuss has held you back in your dating life, it’s time to start incorporating a bad boy “edge” into your attitude. Stop making yourself constantly available to women. When women have emotional outbursts and go into “drama” mode with you, understand that you’re being tested — and respond by being firm and direct, instead of getting caught up in her hysterics.

Most importantly, stop broadcasting your interest. Never make it obvious that you’re into a girl; the bad boy always keeps women guessing. Maintain an element of mystery, and never act easily impressed.  

There’s a scene in The Empire Strikes Back that says it all. Han Solo (played by Harrison Ford) is about to be dragged off to the deep-freeze chamber. Princess Leia has only a couple of seconds to say goodbye. The sexual tension and attraction has been building up between them, so she blurts out, “I love you!”
Han looks at her coolly and says, “I know.”

That’s a classic bad boy reply. It comes down to being the prize instead of the pursuer. Adopt this attitude, and there’s no need to spend weeks in a tattoo chair, play bass in a punk band, or join a mixed martial arts league to drive women wild.
     
Check out Dean Cortez’s books, M.A.C.K. Tactics and The Alpha Rules, at www.macktactics.com and www.thealphalifestyle.com