Prodigal Daughter Turns the Fashion Industry Inside-Out For A Most Versatile Look

Written by: Suha Diab Photography By: Photos Courtesy of Prodigal Daughter
Prodigal Daughter Turns the Fashion Industry Inside-Out For A Most Versatile Look
Fashion is consistently surrounding our every move here in Los Angeles.

Yet, Joni Frazier has still achieved to bring new flavor to the fashion world with her debut line, Prodigal Daughter.

At the young age of 22, Frazier decided that the typical office job just wasn't for her. She wanted to pave her own way; be her own boss. And with the support of her family, Prodigal Daughter was born.

Entwining a versatile fit with a sophisticated, modern look, Prodigal Daughter was made for the woman who can appreciate the expression of individuality through fashion. Pieces are interchangeable and reversable for a style that continues to effortlessly update itself.

And while the idea of creating something beyond her wildest expectations was at the core of Frazier's vision, giving back was the end result. Through causes like the William J. Clinton Foundation Millenium Network, PD has been integral in helping worthwhile causes pull off stylish special events and fundraisers.

"I am not just committed to growing the collection from an idea into a lifestyle brand," said Frazier. "I am committed to give back through my skills, support causes close to my heart, and making compassion fashionable. I want to lead by example and truly leave a legacy that means something."

Her line is made up of a variety of clothing - things that only bring out the beauty in women. Considering her residency is defined by beauty, she felt an even further pressure to conform to Hollywood standards. But, Frazier decided her line would be more about projecting beauty from the inside out.

Mission accomplished.

Shop for a good cause. http://www.prodigallife.com/


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