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Written by: Eléonore Mosimann Did you see Lacoste’s advertisements these days? For a while they have been trying to change their old and classical image into a fresh and airy one. We have to say it is a real success. Now we know we really can look sexy wearing the upper class sportswear brand, while we used to see it as a grandma fashion brand. Another good step for them: They made a partnership with Andrea Crews’s artistic group to launch a T-shirt limited edition into the red collection. We can see the little crocodile, from their logo, on each T-shirt, like a kid drawing, playing golf, and tennis. It is very funny and full of energy. To see the whole collection and shop it, go on Lacoste boutique in august 2009.