944 MAGAZINE TAKES OVER W SCOTTSDALE FOR FOUR DAYS OF JAM-PACKED ENTERTAINMENT DURING ALL-STAR WEEKEND
NBA All-Stars Dwyane Wade, Amar'e Stoudemire and Akon Among Weekend Hosts; Common and Talib Kweli Perform on Verizon Wireless WET Deck at W Scottsdale
PHOENIX, Ariz. - In light of the highly awaited 2009 NBA All-Star Game, 944 magazine produced an unrivaled entertainment experience at the all-new W Scottsdale. From Thursday, February 12 through game day, February 15, 2009, 944 ALL-STAR WEEKEND offered four nights of nightly poolside concerts and indoor performances, celebrity meet and greets, fashion shows, listening lounges and a series of top-notch special events to fill the hotel four straight nights. Basketball greats Amar'e Stoudemire and Dwyane Wade hosted various evening parties joined by Grammy Award-nominated Akon, with live performances by Fabolous and Talib Kweli in the Cîroc Lounge. Two-time Grammy Award-winner Common performed to a sold-out crowd on the Verizon Wireless WET Deck at W Scottsdale.
The weekend's attendees include T.I., Chris Tucker, Eliza Dushku, Aubrey O'Day, Corbin Bleu, Keyshia Cole, Cedric the Entertainer, Jermaine Dupri, Tony Parker, Cash Warren, Terrell Owens, Rick Fox, Shaquille O'Neal and more.
In association with Powerade, Olympic athlete and 2009 NBA All-Star Amar'e Stoudemire hosted Thursday, February 12, in association with his personal cause, the Each One Teach One Foundation. Stoudemire graces the cover of 944's second-annual custom sports publication, GAME, which hit streets on February 9.
On Friday, February 13, American rapper Fabolous took the stage in the Cîroc Lounge, with DJ Jazzy Jeff playing nearby in the Living Room.
Olympic Gold Medalist and 5-Time NBA All-Star Dwyane Wade hosted Saturday night. Grammy Award-winning artist Common headlined the evening's entertainment on the Verizon Wireless WET deck at W Scottsdale. A series of fashion shows highlighted spring looks from several leading boutiques and salons. Rolf's Salon produced the "Beauty Evolution Fashion Show," followed by Moody Blues and Jacqie Swimwear.
The weekend culminated post-game on Sunday, February 15, with host Akon, and Latin duo Nina Sky and intelligent rapper Talib Kweli headlining the evening in the Verizon Wireless WET Deck at W Scottsdale. DJ Irie, official DJ of the Miami Heat, complemented the line-up on the turntables.
Weekend sponsors included Cîroc, Verizon Wireless, Vitamin Water, Powerade and KISS FM.
Celebrity and athlete attendees included:
Akon
Al Horford (Atlanta Hawks)
Amar'e Stoudemire (Phoenix Suns/2009 NBA All-Star)
Aubrey O'Day
Baron Davis (Los Angeles Clippers)
Ben Lyons (E! Personality/Host)
Bernard Berrian (Minnesota Vikings)
Boris Diaw (Charlotte Bobcats)
Brian Urlacher (NFL Chicago Bears)
Cash Warren (Jessica Alba's husband)
Cedric the Entertainer
Chamillionaire
Chris Nash
Chris Paul (New Orleans Hornets/2009 NBA All-Star)
Chris Tucker
Christopher Guest
Columbus Short
Common
Corbin Bleu
Danny Granger (Indiana Pacers/ 2009 NBA All-Star)
Delonte West (Cleveland Cavaliers)
Devin Harris (New Jersey Nets/2009 NBA All-Star)
Dikembe Mutombo (Houston Rockets/NBA Legend)
Dwan Edwards -Baltimore Ravens
Dwyane Wade (Miami Heat/2009 NBA All-Star)
Eliza Dushku
Fabolous
Felipe Lopez (Orlando Magic)
Isaac Keys (Arizona Cardinals)
James Kyson Lee
Jared Dudley (Phoenix Suns)
Jarod Einsohn
Javon Walker (Oakland Raiders)
Jazzy Jeff
Jermaine Dupri
Joe Smith (Thunder Oklahoma City)
Keith Robinson (Dreamgirls)
Kenny Anderson (Indiana Pacers)
Kenny Burns
Kevin Durant (Thunder Oklahoma City)
Keyshia Cole
Laz Alonso (Avatar/Fast & Furious)
Leandro Barbosa (Phoenix Suns)
Louis Amundson -(Phoenix Suns)
Matt Barnes (Phoenix Suns)
Matt Kemp (LA Dodgers)
Mitch Richmond (LA Lakers)
Nick Barnett-Green Bay Packers
Nina Sky
Rashard Lewis (Orlando Magic/2009 NBA All-Star)
Ray Allen (Phoenix Suns)
Rick Fox
Ron Harper (Los Angeles Lakers)
Sal Masekela (E! Personality/Host)
Shaquille O'Neal (Phoenix Suns/2009 NBA All-Star)
Suge Knight
"Tank" Johnson (Dallas Cowboys)
T.I.
Talib Kweli
Terrell Owens (Dallas Cowboys)
Tim Polar (Cleveland Indians)
Tina Thompson (Olympian Basketball)
Tony Parker (San Antonio Spurs/2009 NBA All-Star/Eva Longoria's husband)
Trevor Ariza (Los Angeles Lakers)
Vernon Davis (San Francisco 49'ers)
If there are additional questions, please contact 944 Director of PR Carly Harrill at carly@944.com or 619-817-5066.
About 944 Media
Driven by an arsenal of city-specific lifestyle publications in the country's largest entertainment hubs, 944 Media has created a unique lifestyle portfolio specializing in print and online content, special events and a custom publishing division. Founded in 2001, 944 is setting the pace for a new generation of media trends, projecting a standard of living for the young, upwardly mobile tastemaker through an all-inclusive resource. The conglomerate capitalizes on a hyper-local publishing model that balances regional and national content, while an immediate print turnaround allows each issue to hit the streets 24 hours within close. Through an innovative supply chain distribution platform, 944 Media circulates 3-million copies per year, with more than 4,000 distribution locations and placement in 25,000 luxury hotel rooms nationwide. http://www.944.com//
About W Scottsdale
W Scottsdale marks the debut of W Hotels in Arizona. This sultry Southwest oasis, where innovative design mixes with urban sophistication, features 224 guest rooms and 27 lavish suites. A true insider escape, W Scottsdale boasts Arizona's only Bliss® Spa, Sushi Roku restaurant, and W Hotels The Store and offers three chic destination bars - the W Living Room, Shade and sunset.beach. Located in downtown Scottsdale at the iconic corner of Camelback and Scottsdale Roads, W Scottsdale provides guests access to discover the city's high-profile shopping, innovative restaurants, eclectic arts district and vibrant nightlife. Signature services and amenities include the Whatever/Whenever® concierge service, Wheels SM, SWEAT Fitness®, WETSM, WIRED Business Center and P.A.W. - Pets Are Welcome TM. For more information, visit www.whotels/scottsdale.com or call to schedule a reservation 877 W HOTELS.
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