944 Magazine Prepares for W Scottsdale Takeover With Four Days of Jam-Packed Entertainment During All-Star Weekend
FOR IMMEDIATE RELEASEPRESS CONTACT:
Carly Harrill, 944 Magazine (cell) 619.817.5066 / carly@944.com
Melissa Berger (cell) 775.544.5902 / mbergerpr@gmail.com
944 MAGAZINE PREPARES FOR W SCOTTSDALE TAKEOVER WITH FOUR DAYS OF JAM-PACKED ENTERTAINMENT DURING ALL-STAR WEEKEND
NBA All-Stars Dwyane Wade and Amar'e Stoudemire Among Weekend Hosts; Common to Perform on Verizon Wireless WET Deck at W Scottsdale,
`With Fabolous, Talib Kweli and Keri Hilson Performing in Cîroc Lounge
PHOENIX, Ariz. - 944 magazine is set to produce an unrivaled entertainment experience at the all-new W Scottsdale leading up to the 2009 NBA All-Star Game. From Thursday, February 12 through game day, February 15, 2009, 944 ALL-STAR WEEKEND will offer four nights of nightly poolside concerts and indoor performances featuring major musical performances, athlete meet and greets, fashion shows, listening lounges and a series of top-notch special events to draw an expected attendance of more than 10,000 people. Basketball greats Amar'e Stoudemire and Dwyane Wade will host various evening parties, with live performances by Fabolous, Keri Hilson and Talib Kweli in the Cîroc Lounge. Two-time Grammy Award-winner Common will perform on the Verizon Wireless WET Deck at W Scottsdale.
"Super Bowl XLII put Scottsdale on the global radar, and NBA All-Stars gives the city yet another opportunity to market itself as a major entertainment destination in the international landscape," says 944 CEO and Founder Marc Lotenberg. "944 is striving to capitalize off its marketing and events backbone to create an entertainment All-Star playground that will contribute to the city's future wealth, building off the hype from Super Bowl XLII."
Olympic athlete and 2009 NBA All-Star Amar'e Stoudemire will host Thursday, February 12, in association with his personal cause, the Each One Teach One Foundation, and Powerade. Stoudemire will grace the cover of 944's second-annual custom sports publication, GAME, slated to hit streets on February 9.
On Friday, February 13, American rapper Fabolous will take the stage in the Cîroc Lounge, with DJ Jazzy Jeff playing nearby in the Living Room.
Olympic Gold Medalist and 5-Time NBA All-Star Dwyane Wade will host Saturday night. Grammy Award-winning artist Common will headline the evening's entertainment on the Verizon Wireless WET deck at W Scottsdale. A series of fashion shows will highlight spring looks from several of the Valley's leading boutiques and salons. Rolf's Salon will produce the "Beauty Evolution Fashion Show," followed by Moody Blues and Jacqie Swimwear headlining the grand finale. Trevor Ariza of the Los Angeles Lakers will host Jacqie Swimwear's show, with a special performance by R&B singer and songwriter Keri Hilson.
The weekend will culminate post-game on Sunday, February 15, with Latin duo Nina Sky, and intelligent rapper Talib Kweli headlining the evening in the Cîroc Lounge. DJ Irie, official DJ of the Miami Heat, will spin on the turntables.
"W Hotels, as a brand is always on the pulse of what's hot whether it's music, fashion or entertainment," said W Scottsdale General Manager Leon Young. "It seems like a natural fit that W Scottsdale will be the premiere destination for NBA All-Star Weekend. We've got a number of events planned, and celebrities flying out just to be a part of the mix."
In light of the 2009 NBA All-Star Game, 944 will unveil the second-annual edition of its commemorative sports and lifestyle publication titled GAME. GAME will be distributed throughout the Greater Phoenix metropolitan with a total circulation of 30,000 copies. The limited-edition publication will offer a unique depiction of the sophisticated side of sports, profiling the stories behind the stats, poignant trends in global athletics and unique views on intriguing topics. For more details, visit www.944.com/game.
Weekend sponsors include Cîroc, Verizon Wireless, Vitamin Water, Powerade and KISS FM.
Tickets are available online at Ticketmaster.com and at all Ticketmaster outlets. To charge tickets by phone, call 1-800-745-3000. Explore www.whotels.com/scottsdale for special hotel packages and offers that include tickets to the 944 All-Star weekend events.
EVENT TIMELINE
THURSDAY, FEB. 12
POWERADE AND AMAR'E STOUDEMIRE HOST 944 ALL-STAR WEEKEND KICK-OFF
Amar'e Stoudemire hosts the 944 All-Star Weekend kick-off as the face of 944's second annual custom sports and lifestyle publication, GAME. SKAM Artists will take over the turntables with four of the hottest and most notable DJs in the industry.
CîROC LOUNGE (GREAT ROOM)
10:00 PM: DJ OB-1
11:30 PM: DJ Vice
LIVING ROOM
11:00 PM: DJ Reach
SHADE (is DJ Ross One performing at Shade or on the WET Deck?)
11:00 PM: DJ Ross One
FRIDAY, FEB. 13
FABOLOUS PERFORMS IN CîROC LOUNGE
American rapper Fabolous to perform, coming off his latest album, From Nothin' to Somethin'.
LIVING ROOM
7:00 PM.: JD WEBB
10:00 PM: DJ FASHEN
11:30 PM: DJ JAZZY JEFF
CîROC LOUNGE (GREAT ROOM)
11:00 PM: Fabolous headlines Friday night entertainment in Cîroc Lounge
SATURDAY, FEB. 14
COURTSIDE CHAOS HOSTED BY DWYANE WADE
Dwyane Wade hosts an evening of fashion and entertainment, with a series of beauty and runway shows. R&B sensation and Timbaland protégé Keri Hilson will perform for the Jacqie Swimwear runway show, with a special performance by Common on the Verizon Wireless WET Deck at W Scottsdale.
LIVING ROOM
7:00 PM: JD WEBB
11:00 PM: DJ SOLOMON
CîROC LOUNGE (GREAT ROOM)
10:30 PM: ROLF'S "BEAUTY EVOLUTION FASHION SHOW"
11:00 PM: MOODY BLUES FASHION SHOW
12:00 AM: JACQIE SWIMWEAR RUNWAY SHOW / PERFORMANCE BY KERI HILSON
12:30 AM: DJ FREESTYLE STEVE
VERIZON WIRELESS WET DECK AT W SCOTTSDALE
12:00 AM: COMMON ON THE VERIZON WIRELESS WET DECK AT W SCOTTSDALE
SUNDAY, FEB. 15
944 ALL-STAR WEEKEND WRAP-UP WITH TALIB KWELI AND NINA SKY
Latin sensation Nina Sky will take the stage in the Cîroc Lounge, followed by rap pioneer Talib Kweli. DJ Irie, the official DJ of Miami Heat, will wrap up the evening on the turntables.
VERIZON WIRELESS WET DECK AT W SCOTTSDALE
9:00 PM: DJ SOLOMON
11:30 PM: DJ IRIE
CîROC LOUNGE (GREAT ROOM)
11:00 PM: NINA SKY
12:00 AM: TALIB KWELI
* times and details subject to change
* additional performers to be announced
About 944 Media
Driven by an arsenal of city-specific lifestyle publications in the country's largest entertainment hubs, 944 Media has created a unique lifestyle portfolio specializing in print and online content, special events and a custom publishing division. Founded in 2001, 944 is setting the pace for a new generation of media trends, projecting a standard of living for the young, upwardly mobile tastemaker through an all-inclusive resource. The conglomerate capitalizes on a hyper-local publishing model that balances regional and national content, while an immediate print turnaround allows each issue to hit the streets 24 hours within close. Through an innovative supply chain distribution platform, 944 Media circulates 3-million copies per year, with more than 4,000 distribution locations and placement in 25,000 luxury hotel rooms nationwide. http://www.944.com/
About W Scottsdale
W Scottsdale marks the debut of W Hotels in Arizona. This sultry Southwest oasis, where innovative design mixes with urban sophistication, features 224 guest rooms and 27 lavish suites. A true insider escape, W Scottsdale boasts Arizona's only Bliss® Spa, Sushi Roku restaurant, and W Hotels The Store and offers three chic destination bars - the W Living Room, Shade and sunset.beach. Located in downtown Scottsdale at the iconic corner of Camelback and Scottsdale Roads, W Scottsdale provides guests access to discover the city's high-profile shopping, innovative restaurants, eclectic arts district and vibrant nightlife. Signature services and amenities include the Whatever/Whenever® concierge service, Wheels SM, SWEAT Fitness®, WETSM, WIRED Business Center and P.A.W. - Pets Are Welcome TM. For more information, visit www.whotels/scottsdale.com or call to schedule a reservation 877 W HOTELS.
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