944 Media Announces the Launch of Two New Markets: 944 Atlanta and 944 Detroit
FOR IMMEDIATE RELEASEPRESS CONTACT: Carly Harrill, 944 Media (619-817-5066, carly@944.com)
944 MAGAZINE TO LAUNCH ATLANTA AND DETROIT EDITIONS ON OCTOBER 1
Lifestyle, fashion and entertainment magazine geared toward the hip, affluent set to add two new editions to its portfolio of regional publications in the nation's leading entertainment hubs
(August 20, 2009) - 944 Media, LLC ("944 Media") (www.944.com) has announced the launch of 944 Magazine editions in Atlanta and Detroit, to leverage its current media portfolio to nine regional publications in the country's premiere entertainment destinations. Slated for an October 1 launch date, 944 Atlanta and Detroit will hit the streets with a circulation of 20,000 in each market to total more than 280,000 audited magazines per month across the nation.
As a national publication with local relevance, 944 Magazine is a fashion, lifestyle and entertainment-based magazine catering to the young, upwardly mobile, savvy audience between the ages of 21 and 38. Following the approach of its sister markets, 944 will combine cutting-edge editorial, industry and celebrity interviews and visual imagery to bring Atlanta and Detroit a fresh perspective.
In April of 2009, 944 acquired Six Degrees Magazine in the Atlanta and Detroit markets to gauge both markets in preparation for the transition to 944-based editions.
"944 Magazine is naturally a great fit for the Atlanta and Detroit markets," said CEO and Founder of 944 Media, Marc Lotenberg. "Acquiring Six Degrees gave us the opportunity to measure unfamiliar markets and decide the best method to introduce 944 among our target demographic."
Six Degrees Magazine, a 'pocket-size' monthly fashion and entertainment publication based in Atlanta, Detroit, Miami and Las Vegas will cease distribution in all markets with the transition. 944 will continue its brand presence in the Las Vegas and Miami markets under the 944 Magazine titles.
With the addition of the two new markets, 944 Magazine will circulate a national distribution of 3.4 million copies per year. At a 7.2 pass-along rate, the media portfolio will reach a readership of 24 million per year.
944 Media was recently ranked number 768 on Inc. magazine's signature list, "Inc. 500 I 5000: The Fastest Growing Privately Held Companies in the Nation," which positioned the publication as the second fastest growing magazine in the nation according to FOLIO magazine.
For more information, please contact 944 Media Director of PR Carly Harrill, at 619.817.5066 or carly@944.com. High-resolution artwork and interviews with 944 CEO Marc Lotenberg and Editor In Chief Martine Bury are available upon request.
About 944 Media
Driven by an arsenal of city-specific lifestyle publications in the country's largest entertainment hubs, 944 Media has created a unique lifestyle portfolio specializing in print and online content, special events and a custom publishing division. Founded in 2001, 944 is setting the pace for a new generation of innovative media trends, projecting a standard of living for the accomplished, upwardly mobile tastemaker through an all-inclusive resource. The conglomerate capitalizes on a hyper-local publishing model that balances regional and national content, while an immediate print turnaround allows each issue to hit the streets within 24 hours of close. The digital platform, 944.com, has extended the reach of the publication with daily content attracting more than 2.5 million unique viewers per month. Through an untraditional supply chain distribution platform, 944 Media circulates more than 3.4 million copies per year, with more than 4,000 strategic distribution locations and placement in 25,000 luxury hotel rooms nationwide.
In 2008, Inc. magazine named 944 Media number 768 on its signature "Inc. 500 I 5000: Fastest Growing Privately Held Companies in the Nation" in 2009, while 944 Media CEO and Founder Marc Lotenberg took number 21 on Inc. magazine's coveted "America's Coolest Young Entrepreneurs: 30 Under 30" in 2008. FOLIO magazine also recognized 944 Media in "FOLIO:40," honoring the individuals creating a new chapter in the magazine industry. www.944.com
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