In recent years, the big news in Fortune 500 companies has been the rise of young millionaires — from Facebook’s Mark Zuckerberg to Sambazon’s Ryan Black, Ed Nichols and Jeremy Black. While culture-making beyond the mainstream, outstanding members of the MTV generation have become the big thinkers influencing generations to come. Profits, passion and imagination turned into success stories inspired us to find a selection of individuals whose companies are setting the tone for the 21st century. Some are evolving into household names, while some work behind the scenes making the moves that change what we see and what we do. Meet 2009’s vanguard.