The same two fashion masterminds, who brought us The Vault in Laguna Beach, also debuted Melrose Place here. Candid photographs of the two store owners, Gila Leibovitch and Johnny Alper with celebrities theyve dressed at social functions, amass the inside of Melrose Place. Strictly menswear, biker jackets, printed hoodies to skull emblazoned blazers makes this the home of high style by the beach. Labels are diverse to the point that seeing 80-year-olds shopping next to teenagers is not uncommon. Labels include Parasuco Argyle, 9Lives, Robert Grahm and many with their fleur de lis designs. How many other mens boutiques would carry a 100 percent Cashmere zip up with embroidery?